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Just how much would you spend on a luxury smartphone?

China’s Gionee Communication Equipment recently unveiled an Android smartphone selling for a jaw-dropping 16,999 yuan

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Beijing smartphone vendor 8848phone, a company owned by Beijing Ereneben Information Technology, sells some of its limited-edition phones for 19,999 yuan. Photo: Handout
Meng Jing

Just as Chinese smartphone makers are beginning to conquer their home turf and emerging markets such as India, some are also trying to enter the hugely competitive super-luxury market by copying what companies such as Vertu do – producing hugely expensive designer phones.

Vertu is a British maker of handmade smartphones, created by Finland’s Nokia originally.

China’s relatively little-known Gionee Communication Equipment recently unveiled an Android smartphone with a jaw-dropping 16,999-yuan price tag.

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The Gionee M2017 boasts a 5.7-inch display with 2,560 x 1,440 pixel resolution, with prices going from 6,999 yuan up to 16,999 yuan for an Italian-made alligator-leather-backed device.

Typically, Gionee devices sell for between 399 and 2,999 yuan, but the company is certainly not alone in the rising trend of moving towards the ultra-high-end among China’s smartphone makers.

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The Huawei Mate 9 Porsche Design range, for instance, starts at 1,395 (10,350 yuan) while another Beijing smartphone vendor, 8848phone, a company owned by Beijing Ereneben Information Technology, sells one limited-edition model for 19,999 yuan.
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