The 'Star Wars: Jedi Challenges' game requires players to wear the Lenovo Mirage augmented reality headset. Photo: Lenovo

Lenovo exec explains why marketing is now so crucial for the company

Chinese tech company is shifting its focus to personality for a more human appeal

Topic |   CNBC

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The 'Star Wars: Jedi Challenges' game requires players to wear the Lenovo Mirage augmented reality headset. Photo: Lenovo
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