Phil Schiller, Apple's senior vice president of worldwide marketing, shows off the features of the iPhone X last month. Analysts say the model could help Apple recover its cachet in China after slow sales of the iPhone 8 models. Photo: AP
Phil Schiller, Apple's senior vice president of worldwide marketing, shows off the features of the iPhone X last month. Analysts say the model could help Apple recover its cachet in China after slow sales of the iPhone 8 models. Photo: AP

The good news for Apple is Chinese consumers are still willing to spend on iPhones with a difference

After poor initial sales in the country of its iPhone 8 series, Apple could see its fortunes turn around with the iPhone X, whose radical design changes may bring back the brand’s cachet

Phil Schiller, Apple's senior vice president of worldwide marketing, shows off the features of the iPhone X last month. Analysts say the model could help Apple recover its cachet in China after slow sales of the iPhone 8 models. Photo: AP
Phil Schiller, Apple's senior vice president of worldwide marketing, shows off the features of the iPhone X last month. Analysts say the model could help Apple recover its cachet in China after slow sales of the iPhone 8 models. Photo: AP
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