Phil Schiller, Apple's senior vice president of worldwide marketing, shows off the features of the iPhone X last month. Analysts say the model could help Apple recover its cachet in China after slow sales of the iPhone 8 models. Photo: AP

The good news for Apple is Chinese consumers are still willing to spend on iPhones with a difference

After poor initial sales in the country of its iPhone 8 series, Apple could see its fortunes turn around with the iPhone X, whose radical design changes may bring back the brand’s cachet

Topic |   Luxury in China

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Phil Schiller, Apple's senior vice president of worldwide marketing, shows off the features of the iPhone X last month. Analysts say the model could help Apple recover its cachet in China after slow sales of the iPhone 8 models. Photo: AP
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