WeChat's Tiao yi tiao mobile game with a customised Nike ad. Photo: WeChat

Nike, McDonald’s jump on China mobile gaming craze to entice young consumers

Global companies McDonald’s and Nike place ads on Tencent’s popular Tiao Yi Tiao mobile game, with 100 million daily users at the start of the year 

Topic |   Mobile gaming

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WeChat's Tiao yi tiao mobile game with a customised Nike ad. Photo: WeChat
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