A male staffer poses with showgirls at the booth of live-streaming app Xigua on the last day of ChinaJoy. Photo: SCMP/ Zheping Huang

At China’s biggest gaming convention, the showgirl culture isn’t going to die so easily

Showgirls are still a major appeal at gaming conventions, where firms like Tencent and NetEase deploy an army of young women to entertain the mainly male attendees

Topic |   Video gaming

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A male staffer poses with showgirls at the booth of live-streaming app Xigua on the last day of ChinaJoy. Photo: SCMP/ Zheping Huang
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Zheping Huang

Zheping Huang

Zheping is a technology reporter covering cryptocurrency, blockchain and gaming for the South China Morning Post. He is a contributor to Inkstone. Previously he wrote about China for Quartz.