Hong Kong movie star Carina Lau launched her online wine and champagne brand on Chinese retailer Tmall on Thursday, thus extending her business empire from cosmetics, fashion and jewellery to include alcoholic beverages.
Operated by Chinese e-commerce giant Alibaba, Tmall serves as the largest e-commerce platform for stores in China.
Lau spent the day meeting industry players at Vinexpo, the world's biggest wine and spirits fair, which takes place in southern France every year, she said on her Sina Weibo account, China’s largest microblogging platform.
She also visited two vineyards in the country in recent weeks, she said in a commercial for her new online store posted on the site.
The 49-year-old registered her company, Carina International E-commerce, in Hong Kong three months ago.
Her wine was selling on Tmall on Thursday for between 59 yuan and 298 yuan (US$9.5 to US$48) a bottle. She said she was deliberately keeping the prices down, at least for the first few days, to generate more traffic and keep the brand widely accessible.