Taylor Swift, or Tiananmen Square? 1989 clothing line courts controversy in China
On Weibo, China's domestic version of Twitter, mentions of "六四事件" (June 4th incident) and related terms are not allowed. In 2013, even searches for "big yellow duck" were blocked, after users began sharing a modified version of the iconic "Tank Man" image with ducks instead of tanks.
A Swift-branded hoody emblazoned with "TS 1989" may not impart the same message in China as it does back in Nashville.
While it is unclear whether the Chinese Taylor Swift range will reference the album name, a JD.com advert promoting it featured Swift in a 1989 tank top.
A spokesman for JD would say only that the firm was "exclusively carrying an entirely new fashion line designed for the Chinese market".
"Taylor Swift's team has been working closely with Tmall to open her Tmall flagship store. We are confident that Taylor Swift's Tmall store and her brand will be a hit in China, and we look forward to offering her unique, premium apparel designs to our 350 million annual active buyers," an Alibaba spokeswoman told the Post.
Heritage66Company, a Nashville-based branding company that is representing Swift and bringing her line to China, did not respond to a request for comment.