Alibaba co-founder Jack Ma shows off previous sales figures. The e-commerce company has turned November 11 into its biggest pay day by popularising the date as China’s ‘singles day’. Photo: SCMP Pictures

The genie’s out of the bottle: Ocean Spray, other foreign brands clamour to join Alibaba’s e-commerce bonanza on Nov. 11 ‘Singles Day’

Chinese e-commerce giant expected to beat its one-day sales record of US$9.3 billion set last year as it increasingly globalises its online marketplace

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Alibaba co-founder Jack Ma shows off previous sales figures. The e-commerce company has turned November 11 into its biggest pay day by popularising the date as China’s ‘singles day’. Photo: SCMP Pictures
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