Two elderly men stand in front of a ‘Rural Taobao’ workstation in Louyan village of Fenghua, Zhejiang province last month. China’s Alibaba is moving to capitalise on the largely untapped e-commerce market in China’s less developed regions. Photo: Handout

Alibaba plans five-day ‘farmer’s festival’ to drive e-commerce in Chinese hinterlands over Lunar New Year

With aid of Rural Taobao and Cainiao Logistics, nation’s online shopping juggernaut aims to tap broader Chinese market with series of events for this Spring Festival to build on success of Singles Day

Topic |   Lunar New Year

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Two elderly men stand in front of a ‘Rural Taobao’ workstation in Louyan village of Fenghua, Zhejiang province last month. China’s Alibaba is moving to capitalise on the largely untapped e-commerce market in China’s less developed regions. Photo: Handout
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