Researchers don’t recommend ‘non-skippable’ ads as this would lead to a backlash and more ad blockers being installed. Photo: Adblock Plus

Generation Z likely to avoid advertising, use ad blockers and skip content

Gen Z in the US ‘more adept’ at downloading ad blockers but more responsive to humour

Topic |   CNBC

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Researchers don’t recommend ‘non-skippable’ ads as this would lead to a backlash and more ad blockers being installed. Photo: Adblock Plus
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