With its new Central 4.0 concept, Thailand’s biggest retail group is aiming to provide a seamless online experience for shoppers inside its stores and anywhere else they may be. Photo: Bangkok Post

E-commerce forces brick-and-mortar stores to innovate

But analysts say millenials still treasure the experience of going out to shop

Topic |   Bangkok Post

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With its new Central 4.0 concept, Thailand’s biggest retail group is aiming to provide a seamless online experience for shoppers inside its stores and anywhere else they may be. Photo: Bangkok Post
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