Beijing’s tighter customs controls have made it more difficult for daigou – personal shoppers to buy goods abroad to bring back to China to avoid the hefty taxes, and led to more luxury purchases online and at home. Photo: Jonathan Wong

Why luxury brands no longer give China’s online marketplaces the cold shoulder

The world’s biggest luxury brands are increasingly jumping into China’s US$751 billion e-retail market

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Beijing’s tighter customs controls have made it more difficult for daigou – personal shoppers to buy goods abroad to bring back to China to avoid the hefty taxes, and led to more luxury purchases online and at home. Photo: Jonathan Wong
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