Hong Kong is new Singles’ Day battlefield as JD.com jumps into the fray
The e-tailer’s move into Hong Kong, Macau and Taiwan serves to test the water for global expansion
Hong Kong has become the latest battlefield for China’s Singles’ Day shopping festival as Chinese e-commerce major JD.com jumps into the fray, after a similar move made by Alibaba Group last year.
The Beijing-based e-tailer will for the first time bring its offerings to Hong Kong shoppers during the upcoming festival, the world’s biggest online sales event held annually on November 11, in a major step to ramp up its services outside mainland China.
The New York-listed JD.com announced on Tuesday that apart from the millions of offerings – ranging from consumer electronics to books, free delivery will be provided to shoppers in Hong Kong, Macau and Taiwan between Nov 1 and Nov 14 for their purchases on its site, and some coupon incentives will given to first-time users.
“Hong Kong, Macau and Taiwan markets are strategically important for our global expansion. Consumers in the region are very picky and have an international mindset. If we can win them over, we can win the rest of the world over,” said Jake Yu, head of supply chain department at the international business group of JD.com.
“Starting from selling mainland products to Hong Kong, Macau and Taiwan, the long-term goal for JD.com is to sell global products to consumers worldwide,” Yu said in a Beijing event.
If we can win them over, we can win the rest of the world over