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Parents in the UK are furious after an Amazon ad ‘kills Christmas’ by implying Santa isn’t real

An advertisement running in the UK shows a parent hiding packages from his children and people online are accusing Amazon of showing that parents, not Santa, get gifts

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A screenshot from Amazon UK's "Toys & Games" commercial. Photo: Youtube/Amazon
Business Insider

By Dennis Green

Apparently, all it takes to ruin Christmas is 30 seconds.

Some parents in the UK are mad about an Amazon advertisement that, according to them, erases Santa from the Christmas narrative.

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The ad shows a dad getting a stack of Amazon packages — presumably holiday gifts — from a delivery person, then sneaking past his kids to hide them. Parents are saying that this makes it obvious to kids watching the ad that parents — not Santa — buy Christmas gifts. The ad only aired in the UK market.

Parents are venting their frustration over the new ad.

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In a statement to The Sun, one parent wrote: “So it’s Amazon that delivers Christmas is it? Disgusting that kids who believe in Santa are shown their dad running about with Amazon presents.”

The parent added: “This kills Christmas.”

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