JD Beauty, a new business unit of e-commerce giant JD.com, was criticised in China’s social media for running a sexist marketing campaign. Photo: Reuters

JD.com apologises for sexist marketing campaign as Singles’ Day shopping event nears

  • The e-commerce giant’s JD Beauty business unit caused an uproar in Chinese social media for a sexist tagline on boxes shipped to customers
Topic |   JD.com

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JD Beauty, a new business unit of e-commerce giant JD.com, was criticised in China’s social media for running a sexist marketing campaign. Photo: Reuters
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