Pierre Poignant, co-founder and chief executive officer of Lazada Group. Photo: Bloomberg

Alibaba bets on Frenchman at Lazada to lead high-stakes Southeast Asia expansion

  • Southeast Asia is one of the last major unclaimed e-commerce markets in the world, with no dominant player
Topic |   Alibaba

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Pierre Poignant, co-founder and chief executive officer of Lazada Group. Photo: Bloomberg
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