Popular American singer-songwriter Taylor Swift will join other celebrities, from Chinese singer G E M to Japanese voice actress Kana Hanazawa, next month in Shanghai to promote Alibaba Group Holding’s Singles’ Day campaign this year. Photo: AP

Pop superstar Taylor Swift helps Alibaba plug Singles’ Day, the world’s biggest shopping spree

  • Swift is the highest-profile act to feature at Alibaba’s November 11 retail extravaganza since its inception more than a decade ago
Topic |   Singles' Day (11.11)

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Popular American singer-songwriter Taylor Swift will join other celebrities, from Chinese singer G E M to Japanese voice actress Kana Hanazawa, next month in Shanghai to promote Alibaba Group Holding’s Singles’ Day campaign this year. Photo: AP
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