A big screen shows the online gross merchandise volume surpassing 100 billion yuan at 01:03am at the 11.11 Tmall Shopping Festival, which started midnight, in Shanghai, China, 11 November 2019. Photo EPA-EFE

China’s record Singles’ Day offers glimpse of future shopping trends as buyers embrace live streaming

  • ‘Live streaming is popular as it plays on the long-popular theme of TV shopping, but in a much more interactive and entertaining way,’ analyst says
Topic |   Singles' Day (11.11)

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A big screen shows the online gross merchandise volume surpassing 100 billion yuan at 01:03am at the 11.11 Tmall Shopping Festival, which started midnight, in Shanghai, China, 11 November 2019. Photo EPA-EFE
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Jane Zhang

Jane Zhang

Jane Zhang joined the Post in 2017, working with the video team before moving to reporting. She covers business and political stories in Hong Kong and mainland China. Previously, Jane interned at CNN and Bloomberg Businessweek Chinese.

Sarah Dai

Sarah Dai

Sarah Dai, based in Beijing, covers technology and capital flows in the world of start-ups in Greater China. Previously, she worked as financial correspondent for Caixin Media in Hong Kong for over two years and wrote for China Daily in Beijing and London.

Coco Feng

Coco Feng

Coco Feng is a Beijing-based technology reporter at the Post. Previously, she worked for the BBC and Caixin Global in the capital city, covering health care, consumers and entertainment.