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A big screen shows the online gross merchandise volume surpassing 100 billion yuan at 01:03am at the 11.11 Tmall Shopping Festival, which started midnight, in Shanghai, China, 11 November 2019. Photo EPA-EFE
China’s record Singles’ Day offers glimpse of future shopping trends as buyers embrace live streaming
- ‘Live streaming is popular as it plays on the long-popular theme of TV shopping, but in a much more interactive and entertaining way,’ analyst says
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Singles' Day (11.11)
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A big screen shows the online gross merchandise volume surpassing 100 billion yuan at 01:03am at the 11.11 Tmall Shopping Festival, which started midnight, in Shanghai, China, 11 November 2019. Photo EPA-EFE
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An attendee uses his smartphone near an advertisement for the Mate 30 phone from Chinese technology firm Huawei at the PT Expo in Beijing, Thursday, Oct. 31, 2019. Photo: AP
Smartphone brands break records in first hours of Singles’ Day shopping festival
- Oppo said sales in the first minute outstripped what it sold in a full day last year
Topic |
Singles' Day (11.11)
Updated: 1:17pm, 11 Nov, 2019
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An attendee uses his smartphone near an advertisement for the Mate 30 phone from Chinese technology firm Huawei at the PT Expo in Beijing, Thursday, Oct. 31, 2019. Photo: AP
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