A big screen shows the online gross merchandise volume surpassing 100 billion yuan at 01:03am at the 11.11 Tmall Shopping Festival, which started midnight, in Shanghai, China, 11 November 2019. Photo EPA-EFE

China’s record Singles’ Day offers glimpse of future shopping trends as buyers embrace live streaming

  • ‘Live streaming is popular as it plays on the long-popular theme of TV shopping, but in a much more interactive and entertaining way,’ analyst says
Topic |   Singles' Day (11.11)

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A big screen shows the online gross merchandise volume surpassing 100 billion yuan at 01:03am at the 11.11 Tmall Shopping Festival, which started midnight, in Shanghai, China, 11 November 2019. Photo EPA-EFE
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An attendee uses his smartphone near an advertisement for the Mate 30 phone from Chinese technology firm Huawei at the PT Expo in Beijing, Thursday, Oct. 31, 2019. Photo: AP

Smartphone brands break records in first hours of Singles’ Day shopping festival

  • Oppo said sales in the first minute outstripped what it sold in a full day last year
Topic |   Singles' Day (11.11)

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An attendee uses his smartphone near an advertisement for the Mate 30 phone from Chinese technology firm Huawei at the PT Expo in Beijing, Thursday, Oct. 31, 2019. Photo: AP
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