Staff members are seen at their desks inside the headquarters of Pinduoduo in Shanghai. Founded in 2015, the company operates China’s biggest e-commerce platform for agricultural goods. Photo: Reuters Staff members are seen at their desks inside the headquarters of Pinduoduo in Shanghai. Founded in 2015, the company operates China’s biggest e-commerce platform for agricultural goods. Photo: Reuters
Staff members are seen at their desks inside the headquarters of Pinduoduo in Shanghai. Founded in 2015, the company operates China’s biggest e-commerce platform for agricultural goods. Photo: Reuters

Pinduoduo doubles down on rural China, with five-year, US$7.1 billion e-commerce campaign

  • The investment is projected to help grow the online penetration of agricultural goods to about US$113 billion within five years
  • It will also foster development of 1 million rural online shops on Pinduoduo

Topic |   US-listed Chinese stocks
Staff members are seen at their desks inside the headquarters of Pinduoduo in Shanghai. Founded in 2015, the company operates China’s biggest e-commerce platform for agricultural goods. Photo: Reuters Staff members are seen at their desks inside the headquarters of Pinduoduo in Shanghai. Founded in 2015, the company operates China’s biggest e-commerce platform for agricultural goods. Photo: Reuters
Staff members are seen at their desks inside the headquarters of Pinduoduo in Shanghai. Founded in 2015, the company operates China’s biggest e-commerce platform for agricultural goods. Photo: Reuters
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