The shopping app of JioMart, an e-commerce venture under Reliance Industries, is available via Facebook’s WhatsApp in India. Photo: EPA-EFE

Mukesh Ambani, Asia’s richest man, tests WhatsApp-backed online store in locked down India

  • The JioMart portal puts Reliance Industries’ billionaire chairman a step closer to his goal of taking on Amazon.com and Walmart’s Flipkart in India
  • Facebook expects the partnership with JioMart will help make WhatsApp the primary way small businesses connect with customers
Topic |   Ecommerce
The shopping app of JioMart, an e-commerce venture under Reliance Industries, is available via Facebook’s WhatsApp in India. Photo: EPA-EFE
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