Chinese online celebrity Zhang Mofan (right) introduces disinfectant wipes to her online clients and fans via a live-streaming session from her flat in Beijing on May 5. Photo: AP

Live-streaming shopping a new black spot in e-commerce, China’s consumer rights watchdog says

  • The China Consumers Association received a total of 66,798 complaints sent by online shoppers during the Labour Day holiday
  • Live-streamed retail initiatives during that holiday recorded nearly US$20 million in sales
Topic |   Ecommerce
Chinese online celebrity Zhang Mofan (right) introduces disinfectant wipes to her online clients and fans via a live-streaming session from her flat in Beijing on May 5. Photo: AP
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