Farmer Chen Jiubei helped lift her family and village out of poverty through live streaming sales on Alibaba's Taobao. Photo: Handout
Farmer Chen Jiubei helped lift her family and village out of poverty through live streaming sales on Alibaba's Taobao. Photo: Handout
E-commerce

Chinese state media blasts local officials for misuse of live-streaming sales intended to help poor farmers

  • Some officials sold products at a loss or even made up fake orders that were cancelled after the show, according to Xinhua
  • China’s live-streaming market was worth 433.8 billion yuan in 2019 and is expected to double in size this year, according to iiMedia Research

Farmer Chen Jiubei helped lift her family and village out of poverty through live streaming sales on Alibaba's Taobao. Photo: Handout
Farmer Chen Jiubei helped lift her family and village out of poverty through live streaming sales on Alibaba's Taobao. Photo: Handout
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