Farmer Chen Jiubei helped lift her family and village out of poverty through live streaming sales on Alibaba's Taobao. Photo: Handout

Chinese state media blasts local officials for misuse of live-streaming sales intended to help poor farmers

  • Some officials sold products at a loss or even made up fake orders that were cancelled after the show, according to Xinhua
  • China’s live-streaming market was worth 433.8 billion yuan in 2019 and is expected to double in size this year, according to iiMedia Research
Topic |   Ecommerce
Farmer Chen Jiubei helped lift her family and village out of poverty through live streaming sales on Alibaba's Taobao. Photo: Handout
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