Tech platforms celebrate Chinese Valentine’s Day with discount HPV vaccinations, fatter digital red packets
- May 20 is a day of love spawned by the internet – the numerals 520 first gained popularity as online slang for “I love you” in China
- While traditional gestures of affection such as flowers are still popular, more quirky offerings are also being promoted as part of the occasion this year
In China, February 14 is not the only day of love celebrated. On the seventh day of the seventh lunar month, the Qixi Festival marks the meeting of the cowherd and weaver girl in Chinese mythology, and more recently there is May 20, a day for lovers spawned by the internet.
The numerals 520 first gained popularity as online slang for “I love you”, because the phrase (wu er ling) is phonetically similar to the declaration of love (wo ai ni) in Mandarin.
As couples began observing the corresponding date with gifts and declarations, e-commerce platforms were quick to catch on by decking their homepages out with all-pink themes and promotions for flowers and romantic dinners.
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“We can’t think of a better show of love than to want your loved ones to be in the best of health,” a Pinduoduo spokeswoman said. “On this day, as we celebrate love, we also want to raise awareness of cervical cancer by providing information from qualified medical experts and by making the HPV vaccine more affordable and accessible to all.”
Luxury brands are also getting in on the action. On Tmall, an online marketplace owned by Chinese e-commerce giant Alibaba, 150 luxury brands have launched more than 5,000 new products for the occasion.
Other high-end brands are offering exclusive products for the day on JD.com, the second-largest e-commerce platform in the country. For instance, JD.com and Moschino creative director Jeremy Scott have worked together to create a gift box containing a necklace, brooch and scarves as part of a 520 promotion event called “Confess Your Love”.
Additional reporting by Celia Chen