A host presents goods for sale online in the Gonoy Clothing Company studio in Guangzhou, China, May 20, 2020. Tapping into live streaming has become a hot trend in China this year. Photo: EPA-EFE

JD.com joins video platform Kuaishou in live streaming sales deal in time for China’s midyear shopping festival

  • Although JD.com has its own live streaming platform, Kuaishou’s 300 million daily active users are expected to give the e-commerce specialist a strong boost
  • JD.com announced on Monday that it will host more than 300,000 key live streaming sessions during this year’s 618 shopping festival
Topic |   E-commerce
A host presents goods for sale online in the Gonoy Clothing Company studio in Guangzhou, China, May 20, 2020. Tapping into live streaming has become a hot trend in China this year. Photo: EPA-EFE
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