The app of AliExpress, the international retail platform of Alibaba Group Holding, is displayed on a smartphone screen. Photo: SOPA Images/LightRocket via Getty Images

Alibaba pushes China’s social commerce model to the world, with influencer campaign on cross-border platform AliExpress

  • The cross-border retail platform of Alibaba aims to build an army of influencers numbering more than 1 million in three years
  • That will help the Chinese e-commerce giant reach its goal of serving 2 billion consumers worldwide by the next decade
Topic |   Alibaba
The app of AliExpress, the international retail platform of Alibaba Group Holding, is displayed on a smartphone screen. Photo: SOPA Images/LightRocket via Getty Images
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