Song Huiyan shows fashion dresses to online clients during a live-streaming event at her clothing shop in Beijing in April. Photo: AP

Alibaba’s Taobao Live reaches sales of US$280 million in opening 90 minutes of China’s midyear shopping festival

  • Sales on Taobao Live hit 2 billion yuan (US$280 million) just 90 minutes after the midyear shopping festival officially launched at midnight on June 1
  • Dong Mingzhu, the ‘home appliances queen’, sold 310 million yuan worth of goods in a three-hour live streaming event on short video platform Kuaishou last month
Topic |   Ecommerce
Song Huiyan shows fashion dresses to online clients during a live-streaming event at her clothing shop in Beijing in April. Photo: AP
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