Fruit farmer Zhong Haihui, from from central China's Hunan province, has started travelling around the country to do live-streams from local orchards. Photo: SCMP/Chris Chang
China’s talent gap in rural e-commerce will hit 3.5 million by 2025, report projects
- China’s rural e-commerce market, projected to reach about US$240 billion this year, faces a ‘huge talent gap’, according to the China Agricultural University
- Social e-commerce platform Pinduoduo is becoming ‘China’s largest platform for talent development’ in the sector, researchers from the university say
Fruit farmer Zhong Haihui, from from central China's Hunan province, has started travelling around the country to do live-streams from local orchards. Photo: SCMP/Chris Chang
