Fruit farmer Zhong Haihui, from from central China's Hunan province, has started travelling around the country to do live-streams from local orchards. Photo: SCMP/Chris ChangFruit farmer Zhong Haihui, from from central China's Hunan province, has started travelling around the country to do live-streams from local orchards. Photo: SCMP/Chris Chang
Fruit farmer Zhong Haihui, from from central China's Hunan province, has started travelling around the country to do live-streams from local orchards. Photo: SCMP/Chris Chang

China’s talent gap in rural e-commerce will hit 3.5 million by 2025, report projects

  • China’s rural e-commerce market, projected to reach about US$240 billion this year, faces a ‘huge talent gap’, according to the China Agricultural University
  • Social e-commerce platform Pinduoduo is becoming ‘China’s largest platform for talent development’ in the sector, researchers from the university say
Topic |   Ecommerce
Fruit farmer Zhong Haihui, from from central China's Hunan province, has started travelling around the country to do live-streams from local orchards. Photo: SCMP/Chris ChangFruit farmer Zhong Haihui, from from central China's Hunan province, has started travelling around the country to do live-streams from local orchards. Photo: SCMP/Chris Chang
Fruit farmer Zhong Haihui, from from central China's Hunan province, has started travelling around the country to do live-streams from local orchards. Photo: SCMP/Chris Chang
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