In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces fresh mangos to her online clients and fans through live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese ‘shoppertainment’ boom accelerated during the Covid-19 pandemic. Photo: APIn this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces fresh mangos to her online clients and fans through live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese ‘shoppertainment’ boom accelerated during the Covid-19 pandemic. Photo: AP
In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces fresh mangos to her online clients and fans through live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese ‘shoppertainment’ boom accelerated during the Covid-19 pandemic. Photo: AP

Social commerce taking larger share of China’s online retail sales as coronavirus pandemic accelerates ‘shoppertainment’

  • Retail social commerce sales in China will reach US$242.41 billion this year and the number of social buyers is expected to be 357 million, according to eMarketer
  • During a live stream on Thursday Ding Lei, founder and CEO of Chinese gaming giant NetEase, generated 72 million yuan (US$10.2 million) in sales of lifestyle products
Topic |   Ecommerce
In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces fresh mangos to her online clients and fans through live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese ‘shoppertainment’ boom accelerated during the Covid-19 pandemic. Photo: APIn this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces fresh mangos to her online clients and fans through live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese ‘shoppertainment’ boom accelerated during the Covid-19 pandemic. Photo: AP
In this May 5, 2020, photo, China's online celebrity Zhang Mofan, right, introduces fresh mangos to her online clients and fans through live-streaming at her house in Beijing. Retailers in China are embracing livestreaming as a sales channel amid a Chinese ‘shoppertainment’ boom accelerated during the Covid-19 pandemic. Photo: AP
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