ICBC, one of China’s largest banks, hosted its first live streaming session on mobile payment platform Alipay last week. Photo: ReutersICBC, one of China’s largest banks, hosted its first live streaming session on mobile payment platform Alipay last week. Photo: Reuters
ICBC, one of China’s largest banks, hosted its first live streaming session on mobile payment platform Alipay last week. Photo: Reuters

How apartments, trucks and even rocket launches are now being sold via live streaming in China

  • The total number of live-streaming video users in China is projected to reach 526 million this year, up from 504 million in 2019
  • Amid the live-streaming craze, a number of tech industry leaders and entrepreneurs in China have become live-streaming stars

Topic |   E-commerce
ICBC, one of China’s largest banks, hosted its first live streaming session on mobile payment platform Alipay last week. Photo: ReutersICBC, one of China’s largest banks, hosted its first live streaming session on mobile payment platform Alipay last week. Photo: Reuters
ICBC, one of China’s largest banks, hosted its first live streaming session on mobile payment platform Alipay last week. Photo: Reuters
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