Xiaomi Corp founder and chief executive Lei Jun shows the company's new Mi TV LUX Transparent Edition in Beijing on August 11. Photo: Handout
Xiaomi Corp founder and chief executive Lei Jun shows the company's new Mi TV LUX Transparent Edition in Beijing on August 11. Photo: Handout
Xiaomi

Xiaomi CEO’s live-streaming debut gets more than 50 million viewers, US$30 million in sales

  • A two-hour live-streaming show on Sunday saw Lei Jun pitch several Xiaomi products, including flagship smartphone Mi 10 Ultra
  • In an internal letter, Xiaomi reiterated the goal to sharpen its strategy on smartphones and so-called Artificial Intelligence of Things over the next decade

Xiaomi Corp founder and chief executive Lei Jun shows the company's new Mi TV LUX Transparent Edition in Beijing on August 11. Photo: Handout
Xiaomi Corp founder and chief executive Lei Jun shows the company's new Mi TV LUX Transparent Edition in Beijing on August 11. Photo: Handout
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