Xiaomi CEO’s live-streaming debut gets more than 50 million viewers, US$30 million in sales
- A two-hour live-streaming show on Sunday saw Lei Jun pitch several Xiaomi products, including flagship smartphone Mi 10 Ultra
- In an internal letter, Xiaomi reiterated the goal to sharpen its strategy on smartphones and so-called Artificial Intelligence of Things over the next decade
“Both numbers have broken records,” Lei said in a post on microblogging site Weibo on Monday, adding that the results surprised him.
With his campaign on ByteDance-owned Douyin, Lei joined the ranks of mainland Chinese tech industry chieftains to become a star in the country’s fast-growing live-streaming video market.
Why China’s tech chieftains have become live-streaming stars
The market has grown rapidly amid the integration of live-streaming video features with various e-commerce and entertainment platforms, and more recently, strong household and corporate demand during China’s coronavirus lockdowns and travel restrictions.
Beijing-based Xiaomi, meanwhile, named four senior executives to the company’s partner team, the firm’s top decision-making body, according to an internal letter released by the company on Sunday. They will join Lei and four other existing partners in this group.
The new partners include: Xiaomi president Wang Xiang; Chew Shou Zi, senior vice-president and president of international operations; Zhang Feng, vice-president and group chief of staff; and Lu Weibing, vice-president and president of China business.
Wang and Chew joined Xiaomi in 2015. Zhang and Lu joined the company in 2016 and 2019, respectively.
Xiaomi says it still wants to make its own smartphone chips as Huawei runs low on Kirin processors
Xiaomi achieved a 10.1 per cent share of the global smartphone market in the second quarter even as Covid-19 lockdown measures worldwide led to a 14 per cent drop in smartphone shipments, according to research firm Canalys.