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Xiaomi CEO’s live-streaming debut gets more than 50 million viewers, US$30 million in sales
- A two-hour live-streaming show on Sunday saw Lei Jun pitch several Xiaomi products, including flagship smartphone Mi 10 Ultra
- In an internal letter, Xiaomi reiterated the goal to sharpen its strategy on smartphones and so-called Artificial Intelligence of Things over the next decade
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Lei Jun, founder and chief executive of Chinese smartphone giant Xiaomi Corp, made a successful live-streaming debut on popular short video platform Douyin on Sunday, reaching more than 50 million viewers and ringing up 210 million yuan (US$30 million) in smartphone and television sales.
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“Both numbers have broken records,” Lei said in a post on microblogging site Weibo on Monday, adding that the results surprised him.
In a two-hour live-streaming show on Sunday, Lei pitched to his large audience several Xiaomi products, including the Mi TV LUX Transparent Edition and new flagship smartphone Mi 10 Ultra. Launched on August 11 to mark the company’s 10th anniversary, Mi 10 Ultra supports 8K videos and is priced at 5,299 yuan.
With his campaign on ByteDance-owned Douyin, Lei joined the ranks of mainland Chinese tech industry chieftains to become a star in the country’s fast-growing live-streaming video market.
The market has grown rapidly amid the integration of live-streaming video features with various e-commerce and entertainment platforms, and more recently, strong household and corporate demand during China’s coronavirus lockdowns and travel restrictions.
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