
Short video platform Kuaishou unveils ambitious new e-commerce targets amid live-streaming boom
- Kuaishou plans to incubate 100,000 businesses and help them achieve US$146,000 in annual sales within the year
- It also wants to groom 10,000 live-streamers and host over 1 million e-commerce live-streaming sessions during this period
The Beijing-based company is also going to build over 100 industrial bases around the country, groom 10,000 live-streamers and host over 1 million e-commerce live-streaming sessions during this period, it added.
There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce.
E-commerce, live-streaming are bright spots in China’s retail scene
Kuaishou first attempted to squeeze into the already competitive e-commerce market in China two years ago with the launch of Kuaishou Shop, a sales platform within the short video app. Currently, there are over 100 million daily active users for its e-commerce services, with those from first and second-tier cities accounting for 45 per cent, the company said in the press release.

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While their roles in these partnerships have primarily been as sales channels allowing short video app users to purchase products from e-commerce platforms without leaving the apps, Douyin and Kuaishou have both been moving to expand into the lucrative business.
(Alibaba is the parent company of the Post.)
