Tencent’s WeChat reported having over 1.2 billion users worldwide as of the end of March. Photo: Shutterstock
Tencent’s WeChat reported having over 1.2 billion users worldwide as of the end of March. Photo: Shutterstock
Tencent

Go mini or go home: China’s Tencent pushes for e-commerce breakthrough on WeChat via in-app programs

  • Tencent’s latest push into e-commerce hangs largely on its Mini Shop feature, which supports the creation of online stores via WeChat’s mini programs
  • From January to August this year, sales on WeChat’s mini programs surged 115 per cent compared with the same period last year

Tencent’s WeChat reported having over 1.2 billion users worldwide as of the end of March. Photo: Shutterstock
Tencent’s WeChat reported having over 1.2 billion users worldwide as of the end of March. Photo: Shutterstock
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