The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE
The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE
E-commerce

Live-streaming e-commerce is the fastest-growing area of China’s internet, but buyer’s remorse is common

  • About a third of China’s internet population has viewed e-commerce live-streams, the fastest-growing internet application according to a new report
  • But impulse buying is rife, and almost half of online shoppers are unsatisfied with goods bought through such channels

The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE
The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE
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