The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE
The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE

Live-streaming e-commerce is the fastest-growing area of China’s internet, but buyer’s remorse is common

  • About a third of China’s internet population has viewed e-commerce live-streams, the fastest-growing internet application according to a new report
  • But impulse buying is rife, and almost half of online shoppers are unsatisfied with goods bought through such channels

Topic |   E-commerce
The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE
The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE
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