Live-streaming is expected to take centre stage at this year’s Singles’ Day, the world’s largest online shopping festival. Photo: AP
Live-streaming is expected to take centre stage at this year’s Singles’ Day, the world’s largest online shopping festival. Photo: AP
Alibaba

Alibaba’s Taobao Live hits US$7.5 billion in first 30 minutes of presales for Singles’ Day

  • Skincare products, feminine hygiene goods and household cleaning items are among the most popular categories at this year’s Singles’ Day shopping festival
  • More than 400 Alibaba executives and 300 celebrities will hold individual live-streaming sessions on Taobao Live

Topic |   Alibaba
Live-streaming is expected to take centre stage at this year’s Singles’ Day, the world’s largest online shopping festival. Photo: AP
Live-streaming is expected to take centre stage at this year’s Singles’ Day, the world’s largest online shopping festival. Photo: AP
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