People load a truck with packaged pomegranates with workers in Zhangguan Town, Huili County, China's Sichuan Province, Sept. 18, 2020. Photo: Xinhua People load a truck with packaged pomegranates with workers in Zhangguan Town, Huili County, China's Sichuan Province, Sept. 18, 2020. Photo: Xinhua
People load a truck with packaged pomegranates with workers in Zhangguan Town, Huili County, China's Sichuan Province, Sept. 18, 2020. Photo: Xinhua

Singles’ Day: Chinese e-commerce giants target new wave of budget-conscious consumers and lower tier cities amid pandemic and belt-tightening

  • Spending patterns of Chinese consumers during Singles’ Day will be closely watched by the government as a key barometer of economic health
  • The nation’s leading e-commerce players have already cottoned on to more bargain-conscious buyers, eyeing the segment as a new growth opportunity

Topic |   Singles' Day (11.11)
People load a truck with packaged pomegranates with workers in Zhangguan Town, Huili County, China's Sichuan Province, Sept. 18, 2020. Photo: Xinhua People load a truck with packaged pomegranates with workers in Zhangguan Town, Huili County, China's Sichuan Province, Sept. 18, 2020. Photo: Xinhua
People load a truck with packaged pomegranates with workers in Zhangguan Town, Huili County, China's Sichuan Province, Sept. 18, 2020. Photo: Xinhua
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