More online merchants and brands will operate their own live-streaming channels via Taobao Live as part of this year’s Singles’ Day campaign of e-commerce giant Alibaba Group Holding. Photo: AP More online merchants and brands will operate their own live-streaming channels via Taobao Live as part of this year’s Singles’ Day campaign of e-commerce giant Alibaba Group Holding. Photo: AP
More online merchants and brands will operate their own live-streaming channels via Taobao Live as part of this year’s Singles’ Day campaign of e-commerce giant Alibaba Group Holding. Photo: AP

Singles' Day (11.11)

Tech /  E-Commerce

Singles’ Day: merchants boost online content to entice buyers, drive e-commerce sales

  • Online campaigns now offer a mix of promotions, user-generated social media content, live-streaming sessions, gaming features and influencers
  • The trend shows how China’s e-commerce market, the world’s biggest, is evolving and becoming increasingly sophisticated

Topic |   Singles' Day (11.11)
Jane ZhangMinghe HuYujie Xue
Jane Zhang , Minghe Hu in Beijing and Yujie Xue in Shenzhen

Updated: 11:05pm, 10 Nov, 2020

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More online merchants and brands will operate their own live-streaming channels via Taobao Live as part of this year’s Singles’ Day campaign of e-commerce giant Alibaba Group Holding. Photo: AP More online merchants and brands will operate their own live-streaming channels via Taobao Live as part of this year’s Singles’ Day campaign of e-commerce giant Alibaba Group Holding. Photo: AP
More online merchants and brands will operate their own live-streaming channels via Taobao Live as part of this year’s Singles’ Day campaign of e-commerce giant Alibaba Group Holding. Photo: AP
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