The Singles’ Day shopping spree will use content to encourage shoppers to spend more. Photo: Handout The Singles’ Day shopping spree will use content to encourage shoppers to spend more. Photo: Handout
The Singles’ Day shopping spree will use content to encourage shoppers to spend more. Photo: Handout

Will China’s Singles’ Day shopping extravaganza shine as country continues to recover from pandemic?

  • Live-streaming will take centre stage on the big e-commerce platforms such as Taobao and Tmall operated by Alibaba, as well on the country’s second largest platform JD.com
  • E-commerce platforms are increasingly using mini games to make shopping festivals a more engaging experience

Topic |   Singles' Day (11.11)
The Singles’ Day shopping spree will use content to encourage shoppers to spend more. Photo: Handout The Singles’ Day shopping spree will use content to encourage shoppers to spend more. Photo: Handout
The Singles’ Day shopping spree will use content to encourage shoppers to spend more. Photo: Handout
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