Shopping through live streaming has surged in China this year, and the trend continued through Singles’ Day, the world’s largest shopping festival. Photo: EPA-EFE
Shopping through live streaming has surged in China this year, and the trend continued through Singles’ Day, the world’s largest shopping festival. Photo: EPA-EFE
Alibaba

Singles’ Day: Live-streaming e-commerce draws in viewers using giant pancakes, VR gaming and other gimmicks

  • Sellers use live streaming to sell everything from bags of sweet potatoes to Cartier jewellery during annual Chinese shopping festival, the largest of its kind
  • Live-streaming e-commerce sees a burst of activity this year after getting a boost from the Covid-19 pandemic

Topic |   Alibaba
Shopping through live streaming has surged in China this year, and the trend continued through Singles’ Day, the world’s largest shopping festival. Photo: EPA-EFE
Shopping through live streaming has surged in China this year, and the trend continued through Singles’ Day, the world’s largest shopping festival. Photo: EPA-EFE
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