He Shuang and her sister help load a truck with packaged pomegranates in Zhangguan, Sichuan Province, Sept. 18, 2020. Last year, the sisters sold four million kilograms of pomegranates from August to November through the e-commerce platform Pinduoduo. Photo: Xinhua He Shuang and her sister help load a truck with packaged pomegranates in Zhangguan, Sichuan Province, Sept. 18, 2020. Last year, the sisters sold four million kilograms of pomegranates from August to November through the e-commerce platform Pinduoduo. Photo: Xinhua
He Shuang and her sister help load a truck with packaged pomegranates in Zhangguan, Sichuan Province, Sept. 18, 2020. Last year, the sisters sold four million kilograms of pomegranates from August to November through the e-commerce platform Pinduoduo. Photo: Xinhua
E-commerce

Pinduoduo vies for untapped consumers in burgeoning online grocery market

  • Online grocery services have become a focus for many of China’s e-commerce companies after the coronavirus pandemic drove up demand
  • Digitising and improving the current rural supply chain infrastructure to handle delicate produce could be a costly challenge for e-commerce platforms

Topic |   E-commerce
He Shuang and her sister help load a truck with packaged pomegranates in Zhangguan, Sichuan Province, Sept. 18, 2020. Last year, the sisters sold four million kilograms of pomegranates from August to November through the e-commerce platform Pinduoduo. Photo: Xinhua He Shuang and her sister help load a truck with packaged pomegranates in Zhangguan, Sichuan Province, Sept. 18, 2020. Last year, the sisters sold four million kilograms of pomegranates from August to November through the e-commerce platform Pinduoduo. Photo: Xinhua
He Shuang and her sister help load a truck with packaged pomegranates in Zhangguan, Sichuan Province, Sept. 18, 2020. Last year, the sisters sold four million kilograms of pomegranates from August to November through the e-commerce platform Pinduoduo. Photo: Xinhua
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