There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce. Photo: EPA-EFE There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce. Photo: EPA-EFE
There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce. Photo: EPA-EFE

China technology

China’s live-streamers use fake traffic and virtual gifts to draw real eyeballs

  • The practice of paying for fake accounts to boost live stream viewer counts and virtual gift purchases is an ‘open secret’ in the industry, experts say
  • Reasons range from pushing up live streams in recommendation rankings to earning fatter commissions from brands, but regulators are catching on

Topic |   China technology
There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce. Photo: EPA-EFE There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce. Photo: EPA-EFE
There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce. Photo: EPA-EFE
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