Workers load a truck with pomegranates in Zhangguan, in Sichuan Province, in September. Photo: Xinhua Workers load a truck with pomegranates in Zhangguan, in Sichuan Province, in September. Photo: Xinhua
Workers load a truck with pomegranates in Zhangguan, in Sichuan Province, in September. Photo: Xinhua
E-commerce

China’s community group grocery buying surges as vast market size offers economies of scale

  • In China’s community group buying model, a designated community leader usually creates a WeChat group that coordinates food orders on behalf of others
  • Community group buying reduces last-mile delivery costs compared with individual orders at e-commerce grocery chain supermarkets

Topic |   E-commerce
Workers load a truck with pomegranates in Zhangguan, in Sichuan Province, in September. Photo: Xinhua Workers load a truck with pomegranates in Zhangguan, in Sichuan Province, in September. Photo: Xinhua
Workers load a truck with pomegranates in Zhangguan, in Sichuan Province, in September. Photo: Xinhua
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