In an online backlash, netizens railed against the ad’s perceived insensitivity to low-income groups. Photo: Kyodo
In an online backlash, netizens railed against the ad’s perceived insensitivity to low-income groups. Photo: Kyodo

JD apologises after viral loan advert is panned online for being insensitive to people on low income

  • The offending advert was produced by JD Finance and went viral on TikTok’s Chinese version Douyin and Weibo
  • The incident comes as China tightens regulation of online content deemed harmful, illegal or politically sensitive

Topic |   Social media
In an online backlash, netizens railed against the ad’s perceived insensitivity to low-income groups. Photo: Kyodo
In an online backlash, netizens railed against the ad’s perceived insensitivity to low-income groups. Photo: Kyodo
READ FULL ARTICLE