Zhaxi Dingzhen, a 20-year-old Tibetan herdsman from Sichuan, is an internet sensation after a 10-second video showcasing what fans describe as his rugged appearance went viral. A local travel agency quickly hired him as an “image ambassador”. Photo: YouTube Zhaxi Dingzhen, a 20-year-old Tibetan herdsman from Sichuan, is an internet sensation after a 10-second video showcasing what fans describe as his rugged appearance went viral. A local travel agency quickly hired him as an “image ambassador”. Photo: YouTube
Zhaxi Dingzhen, a 20-year-old Tibetan herdsman from Sichuan, is an internet sensation after a 10-second video showcasing what fans describe as his rugged appearance went viral. A local travel agency quickly hired him as an “image ambassador”. Photo: YouTube

Cultivating internet celebrities: rural governments answer Beijing’s call to use online personalities to boost tourism and local economies

  • A Sichuan county government is using online sensation Dingzhen, a young Tibetan man who went viral online, to boost tourism to the rural region
  • In September, China’s Ministry of Culture called on local governments to scout out new internet talent to promote rural tourism

Topic |   Chinese influencers
Zhaxi Dingzhen, a 20-year-old Tibetan herdsman from Sichuan, is an internet sensation after a 10-second video showcasing what fans describe as his rugged appearance went viral. A local travel agency quickly hired him as an “image ambassador”. Photo: YouTube Zhaxi Dingzhen, a 20-year-old Tibetan herdsman from Sichuan, is an internet sensation after a 10-second video showcasing what fans describe as his rugged appearance went viral. A local travel agency quickly hired him as an “image ambassador”. Photo: YouTube
Zhaxi Dingzhen, a 20-year-old Tibetan herdsman from Sichuan, is an internet sensation after a 10-second video showcasing what fans describe as his rugged appearance went viral. A local travel agency quickly hired him as an “image ambassador”. Photo: YouTube
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