The Chengxin warehouse for community group buying platform Chengxin Youxuan, owned by Didi Chuxing, in Nanchang, Jiangxi province. Photo: SCMP/ Orange Wang
Community group buying has brought Big Tech’s disruption to China’s smaller cities but are they ready for it?
- Community group buying is the latest big e-commerce trend to hit China, with consumers ordering fresh food via a few swipes on their mobile phone
- Business model has shaken traditional wholesalers though and prompted regulators to warn tech companies over how industry develops
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The Chengxin warehouse for community group buying platform Chengxin Youxuan, owned by Didi Chuxing, in Nanchang, Jiangxi province. Photo: SCMP/ Orange Wang