Xiaomi co-founder Lei Jun presents a new phone "Apple style", but the company eschews the big spending on marketing of its US rival. Photo: Reuters.

We need to talk about Xiaomi: ‘China’s Apple’ counts on word of mouth to promote its phones

Topic |   Xiaomi

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Xiaomi co-founder Lei Jun presents a new phone "Apple style", but the company eschews the big spending on marketing of its US rival. Photo: Reuters.
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