Goaaal! Now TV lands Hong Kong broadcast rights to Spain's La Liga for third time in a row

Hong Kong telecommunications and media giant PCCW, operator of Now TV, has scored a neat hat trick after winning the exclusive rights to broadcast matches of the Spanish football league, Liga Nacional de Futbol Profesional (La Liga), for the next three seasons to May 2018.

This marks the third time that Now TV, the biggest pay-television service provider in Hong Kong, has been awarded the broadcast rights to one of the most popular professional sports leagues in the world.

Now TV will broadcast the La Liga matches in both high- and standard-definition formats. Viewers can also watch matches on their smartphones and media tablets via the Now Player app, and re-watch games through Now TV's video-on-demand service.

Financial terms of the broadcast rights and the total number of matches covered were not disclosed.

La Liga currently features some of the world’s top football players, including Barcelona striker Lionel Messi and Real Madrid superstar Cristiano Ronaldo.

"The award of the La Liga broadcast rights represents our continued commitment to bringing the world’s best sports leagues to our customers," said Tham Loke Kheng, PCCW's executive vice-president for pay-television operations.