Alphabet, Google's new parent company, is already blocked in China
Users in China visiting abc.xyz to read Alphabet chief executive and Google founder Larry Page's blog post about the company's plans will be greeted by an error page.
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It is unclear however whether the blocking was a deliberate move following the announcement on Monday US-time, or if abc.xyz is being blocked because it points to already-verboten Google servers.
Despite the blocking of Page's announcement, the move was reported in the Chinese media, which also regularly covers Twitter and Facebook from a business angle, even though both social media services are completely banned in China.
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Being blocked in China is not the only potential URL problem for Alphabet. It was widely reported this week that the company does not own alphabet.com or the Twitter handle @alphabet.
The domain is owned by BMW subsidiary Alphabet Fleet Management, which also owns facebook.com/alphabet. The Twitter handle is owned by Chris Andrikanich, a "dad, husband, self-proclaimed geek" from Cleveland, Ohio.