US-based Gravity4 acquires Hong Kong’s largest digital advertising agency
Pixels boss says advertisers, partners and employees will see immediate benefits
United States-based online marketing technology company Gravity4 expects to make a big push into the Asia-Pacific market on the back of its acquisition of Pixels, Hong Kong’s largest digital advertising agency.
Gravity4 this week agreed to purchase for an undisclosed sum 93.7 per cent of Pixels, and plans to acquire the remaining shares it does not own within the next few months.
Gurbaksh Chahal, the chairman and chief executive of Gravity4 said Pixels “boasts one of the smartest management teams”, who would help lead the US firm’s expansion plans in the region.
Headquartered in San Francisco, Gravity4 delivers the world’s first “high frequency marketing cloud” that is touted to drive a company’s digital marketing efforts across the World Wide Web, mobile, video and social media channels.
We hope to be in as many parts of Asia as possible, covering the most important markets
Kevin Huang, the chief executive at Pixels, described Gravity4’s high-frequency marketing cloud as an automated system that enables marketers “to match the right ad to the right person at the right time”,
“Advertisers are increasingly reliant on digital channels for all aspects of their business. This includes their customer relationship management, e-commerce, marketing, branding, and customer acquisition and loyalty programmes,” Huang told the South China Morning Post.