Jayne Leung, Facebook's head of Greater China operations, says that story telling via advertising is now recognized as important way to raise brand awareness. Photo: Bruce Yan, SCMP

Educated and addicted to their smartphones, Hongkongers seen as ideal target audience for mobile ads

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Jayne Leung, Facebook's head of Greater China operations, says that story telling via advertising is now recognized as important way to raise brand awareness. Photo: Bruce Yan, SCMP
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Zen Soo

Zen Soo

Zen Soo joined the Post in 2015. She covers China technology, in particular e-commerce, online to offline and mobile payments. She also writes about Southeast Asian tech companies.