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Click'n'buy: rushed Hongkongers can make online purchases faster as Visa Checkout comes to town

Financial services company introduces faster way for people in city to pay for web-based transactions that is as easy as swiping a card at a merchant’s store

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Visa Checkout only requires online shoppers to enter their user name and password rather than a 16-digit credit card number and expiry date for each transaction.

Financial services company Visa has introduced a new way for people in Hong Kong to pay for online purchases that is as easy as swiping a credit card at a merchant’s store.

Visa Checkout, which was initially launched in the United States, Canada and Australia last year, is a digital payment service designed to make more people comfortable with conducting mobile e-commerce transactions on their smartphone or tablet.

Caroline Ada, Visa’s country manager for Hong Kong and Macau, said on Monday that consumers registered on Checkout simply enter their user name and password, rather than a 16-digit credit card number and expiry date at every transaction.

“Consumers not only can pay in just a few clicks, they can also enjoy peace of mind using one of the most secure online payment services in the world,” Ada said.

Visa Checkout is now accepted at a variety of online merchants in Hong Kong , including Broadway Circuit cinemas, shopping site DimBuy, Hong Kong Airlines, supermarket chain ParknShop and online travel agent Zuji.

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